by Katherine | Mar 31, 2026 | branding, copywriting, the writing desk, tone of voice
Vikki, thank you so much for agreeing to be a part of The Writing Desk Blog. Now, imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say? “Hello, I’d like to...
by Katherine | Mar 27, 2026 | B2B copywriting, copywriting, copywriting training, the writing desk
Hello David, Thank you so much for agreeing to be a part of The Writing Desk Blog. Now, imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say? “I’d like to...
by Katherine | Mar 22, 2026 | AI-tools, client story, copywriting, tone of voice, website copy
Scantime’s Managing Director, Christopher Simm is right. Life’s too short for breakdowns – especially when you’re running a busy shop-floor and each minute of downtime can cost upwards of £82,000 per week, thanks to material waste, missed production targets, and...
by Katherine | Mar 19, 2026 | client story, copywriting
Industrial, marine, energy, logistics, and infrastructure companies have particular needs when it comes to their communications. Here’s how they can get better results from their marketing efforts. About the sector Often family-led, proud of their legacy, and...
by Katherine | Mar 16, 2026 | AI-tools, copywriting
Picture the scene. A rooftop terrace in the blazing sunshine. An open-plan restaurant with refectory tables and benches to encourage communal eating. Meals, prepared with herbs freshly-picked from said rooftop terrace. And a co-working space lined with jars of pens,...
