by Katherine | Mar 12, 2026 | copywriting, tone of voice, website copy, workshops
Copywriting and training for highly-regulated industries Large industrial or technical organisations in the energy, marine, nuclear, and infrastructure sectors often work under strict regulatory oversight. Which means that their comms and marketing teams need to...
by Katherine | Mar 9, 2026 | copywriting
Do you find this in your business? Some months are calm and quiet, and everything plods along as usual – while other months seem to operate on a higher – and far more public level? Stepping up to the plate Whether you’re a raging face-to-face extrovert – or more...
by Katherine | Feb 11, 2026 | copywriting, market research, targeting
Made you look Simple, really, isn’t it? Marketing. Except when it isn’t. And you miss the mark. I sat in a beauty clinic for two hours today. My mate was having a pedicure. The therapist did a weird thing to her with hot towels, paraffin and oil and soon...
by Katherine | Apr 3, 2025 | the writing desk
Well, hello – Lewis Houghton, Motorsport Copywriter. Thank you so much for agreeing to be a part of The Writing Desk Blog. Sitting comfortably? Then let us begin… Can you name the business book that’s always on your desk? (I’m talking about the one that’s covered in...
by Katherine | Apr 4, 2024 | the writing desk
Hello, Thank you so much for agreeing to be a part of The Writing Desk Blog. Now, imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say? “Hello everyone, I’d like to...
