by Katherine | Mar 31, 2026 | branding, copywriting, the writing desk, tone of voice
Vikki, thank you so much for agreeing to be a part of The Writing Desk Blog. Now, imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say? “Hello, I’d like to...
by Katherine | Mar 22, 2026 | AI-tools, client story, copywriting, tone of voice, website copy
Scantime’s Managing Director, Christopher Simm is right. Life’s too short for breakdowns – especially when you’re running a busy shop-floor and each minute of downtime can cost upwards of £82,000 per week, thanks to material waste, missed production targets, and...
by Katherine | Mar 12, 2026 | copywriting, tone of voice, website copy, workshops
Copywriting and training for highly-regulated industries Large industrial or technical organisations in the energy, marine, nuclear, and infrastructure sectors often work under strict regulatory oversight. Which means that their comms and marketing teams need to...
by Katherine | Apr 12, 2018 | copywriting, tone of voice
What is customer trust worth to you? Whether people come to you for a one-off project or they come and stay with you for the long-term, what’s the value of the trust they have in you to do a good job? And how can you earn and keep your customer’s trust...
by Katherine | Aug 12, 2017 | copywriting, tone of voice, website copy
I’m often asked for my hourly copywriter rate. And my reply is always, “I don’t have one.” I have one when I’m lecturing – because the university where I teach pays me a set hourly rate. But when I’m writing? Never. That’s...
