Blogs
“Your blog? Why don’t you ask people to talk to you? Ask how they work – how they do things? Like being nosey around other people’s desks, that sort of thing? Tips, advice, ideas…? That could work.”
Vikki Ross on The Writing Desk
“I think we all need to rethink AI’s capabilities when it comes to copywriting. And I think we all need to respect, support and celebrate copywriters rather than shout about how we’re all going to lose our jobs. By the way, I love an em dash. Don’t we all? AI won’t stop me using it.” Vikki Ross
David McGuire on The Writing Desk
“AI? I can’t change the fact it’s here and people will use it, but I can at least bang the drum for using it the right way. Which is helpful, because AI training is much easier to sell than copywriting training lately – even if I do feel a little like the science teacher who drew the short straw and now has to teach teenagers about safe sex (because they’re going to do it anyway).” Meet David McGuire, Windhover B2B –consultant, copywriter, and trainer.
Discover why life’s too short for breakdowns
“Katherine may be completely crackers, but that’s exactly what makes working with her such a breath of fresh air. Her boundless energy and slightly unhinged enthusiasm turned what could have been a dry exercise into something genuinely exciting. If you need someone to give your brand a voice that genuinely stands out, Katherine is your person. Crackers? Maybe. Brilliant? Absolutely.” Chris Simm, Scantime
Supporting no-nonsense operators
Often family-led, proud of their legacy, and focused on excellence, the industrial, marine, energy, logistics, and infrastructure companies I work with all need to communicate complex capabilities clearly, while showcasing their scale, precision, and reliability.
‘All things AI’ and the essential need for brain itch
What does the emergence of AI tools like Claude and Chat GPT mean for copywriters with years of experience and a love of their craft? And why did canals, chips, and the Kübler-Ross stages of grief factor into the mix for me?
Supporting highly-regulated industries
I often work with large industrial or technical organisations in the energy, marine, nuclear, and infrastructure sectors. They’re the types of businesses that operate under strict regulatory oversight and under close scrutiny…
What happens when you say yes?
Do you find this in your business? Some months are calm and quiet, and everything plods along as usual – while other months seem to operate on a higher – and far more public level? Whether you’re a raging extrovert – or more of a quiet, digital introvert – I found that a lot can happen when you put yourself out there…
The simple reason why Jane from Whitley Bay’s bikini line remains unwaxed
To reach people with your marketing messages means knowing where they hang out. Otherwise you’re just shouting into the void… and hiding your light under a bush(el).
“Life – being – is the greatest of all art forms.” John Hegarty
Way back in 2011, Sir John Hegarty visited Tyneside Cinema. A random Google search this evening has revealed a selection of gems from that day…
What was happening in your life that brought you to the Copywriting Conference this year?
A cheeky round-up of the Copywriting Conference 2019 at The Barbican with Joanna Wiebe and more… read more
Brand tone of voice
Pin down the messages that matter most. Then prepare to stand out from the crowd.
Copywriting & training
Tell us what you do and why we should care. Then help your teams to spread the word.