by Katherine | Mar 11, 2026 | AI-tools, client story, copywriting, tone of voice, website copy
Scantime’s Managing Director, Christopher Simm is right. Life’s too short for breakdowns – especially when you’re running a busy shop-floor and each minute of downtime can cost upwards of £82,000 per week, thanks to material waste, missed production targets, and...
by Katherine | Apr 12, 2018 | copywriting, tone of voice
What is customer trust worth to you? Whether people come to you for a one-off project or they come and stay with you for the long-term, what’s the value of the trust they have in you to do a good job? And how can you earn and keep your customer’s trust...
by Katherine | Aug 12, 2017 | copywriting, tone of voice, website copy
I’m often asked for my hourly copywriter rate. And my reply is always, “I don’t have one.” I have one when I’m lecturing – because the university where I teach pays me a set hourly rate. But when I’m writing? Never. That’s...
