by Katherine | Mar 11, 2026 | AI-tools, client story, copywriting, tone of voice, website copy
Scantime’s Managing Director, Christopher Simm is right. Life’s too short for breakdowns – especially when you’re running a busy shop-floor and each minute of downtime can cost upwards of £82,000 per week, thanks to material waste, missed production targets, and...
by Katherine | Feb 27, 2026 | AI-tools, copywriting
Picture the scene. A rooftop terrace in the blazing sunshine. An open-plan restaurant with refectory tables and benches to encourage communal eating. Meals, prepared with herbs freshly-picked from said rooftop terrace. And a co-working space lined with jars of pens,...
by Katherine | Feb 12, 2026 | copywriting, workshops
Copywriting and training for highly-regulated industries Large industrial or technical organisations in the energy, marine, nuclear, and infrastructure sectors often work under strict regulatory oversight. Which means that their comms and marketing teams need to...
by Katherine | Feb 12, 2026 | client story, copywriting
Industrial, marine, energy, logistics, and infrastructure companies have particular needs when it comes to their communications. Here’s how they can get better results from their marketing efforts. About the sector Often family-led, proud of their legacy, and...
by Katherine | Nov 23, 2019 | copywriting
“I’m not sure what I’m doing at a book festival. I’m an art director, I spend my time trying to take words away.”Sir John Hegarty, advertising executive and a founder of the agency Bartle Bogle Hegarty (I first published this piece in 2011. Blame a random Google...
by Katherine | Oct 17, 2019 | copywriting
Joanna Wiebe I know. Joanna IN REAL LIFE Wiebe. I felt like John Taylor was going to hit the stage with the bass line from Rio. From pirate copy – it’s all about the AARRR – to highly seduce-able moments. Joanna reminded us that in the end, no matter what we...
