Blogs
“Your blog? Why don’t you ask people to talk to you? Ask how they work – how they do things? Like being nosey around other people’s desks, that sort of thing? Tips, advice, ideas…? That could work.”
Five things that even seasoned copywriters might not know
I asked Tom Albrighton, author of Copywriting Made Simple, for five fabulous factoids from his brilliant book. He shares them here…
The Writing Desk | Mary Whitehouse | Word Service Marketing Communications
Madmen? I AM Peggy (apart from the getting pregnant by an account exec and giving away the baby bit). Mad Men reminds me a lot of my early career in ad agencies, the misogyny and everything… Meet the brilliant Mary Whitehouse
The Writing Desk | Nick Parker | That Explains Things
Voicebox? It’s the ‘tone of voice kit’ that I created. It’s for start-ups, small businesses, agencies, copywriters – and is essentially the simplest way I could think of to help people ‘do’ tone of voice. Meet Nick Parker…
Grammarly vs. the copywriter – who’ll win?
When BBC Bitesize came to town
The Writing Desk | Glenn Fisher | All Good Copy
Glenn Fisher, author of the brilliant book, The Art of the Click… do you have any strange writing rituals you’d like to share with us? “I have a bath before most writing sessions.
It’s called a thinking bath. I do a lot of my thinking in the bath.”
For gems like this and more of Glenn’s writerly wisdom, join him here…
How to become a copywriter
Here’s my route into copywriting, complete with book and training course recommendations
The Writing Desk | Dawn McGuigan | Comms and Marketing Manager
Good writing is about authenticity. Whether that’s writing about what you know or creating something that resonates honestly with your customers, the best writing is grounded in truth…
Creative me | Under the Oak Tree with Sian Lewis
How to use words to earn valuable customer trust
Brand tone of voice
Pin down the messages that matter most. Then prepare to stand out from the crowd.
Copywriting & training
Tell us what you do and why we should care. Then help your teams to spread the word.