Blogs
“Your blog? Why don’t you ask people to talk to you? Ask how they work – how they do things? Like being nosey around other people’s desks, that sort of thing? Tips, advice, ideas…? That could work.”
Discover why life’s too short for breakdowns
“Katherine may be completely crackers, but that’s exactly what makes working with her such a breath of fresh air. Her boundless energy and slightly unhinged enthusiasm turned what could have been a dry exercise into something genuinely exciting. If you need someone to give your brand a voice that genuinely stands out, Katherine is your person. Crackers? Maybe. Brilliant? Absolutely.” Chris Simm, Scantime
‘All things AI’ and the essential need for brain itch
What does the emergence of AI tools like Claude and Chat GPT mean for copywriters with years of experience and a love of their craft? And why did canals, chips, and the Kübler-Ross stages of grief factor into the mix for me?
Supporting highly-regulated industries
I often work with large industrial or technical organisations in the energy, marine, nuclear, and infrastructure sectors. They’re the types of businesses that operate under strict regulatory oversight and under close scrutiny…
Supporting no-nonsense operators
Often family-led, proud of their legacy, and focused on excellence, the industrial, marine, energy, logistics, and infrastructure companies I work with all need to communicate complex capabilities clearly, while showcasing their scale, precision, and reliability.
“Life – being – is the greatest of all art forms.” John Hegarty
Way back in 2011, Sir John Hegarty visited Tyneside Cinema. A random Google search this evening has revealed a selection of gems from that day…
What was happening in your life that brought you to the Copywriting Conference this year?
A cheeky round-up of the Copywriting Conference 2019 at The Barbican with Joanna Wiebe and more… read more
Five things that even seasoned copywriters might not know
I asked Tom Albrighton, author of Copywriting Made Simple, for five fabulous factoids from his brilliant book. He shares them here…
The Writing Desk | Mary Whitehouse | Word Service Marketing Communications
Madmen? I AM Peggy (apart from the getting pregnant by an account exec and giving away the baby bit). Mad Men reminds me a lot of my early career in ad agencies, the misogyny and everything… Meet the brilliant Mary Whitehouse
The Writing Desk | Nick Parker | That Explains Things
Voicebox? It’s the ‘tone of voice kit’ that I created. It’s for start-ups, small businesses, agencies, copywriters – and is essentially the simplest way I could think of to help people ‘do’ tone of voice. Meet Nick Parker…
Grammarly vs. the copywriter – who’ll win?
Brand tone of voice
Pin down the messages that matter most. Then prepare to stand out from the crowd.
Copywriting & training
Tell us what you do and why we should care. Then help your teams to spread the word.