Blogs
“Your blog? Why don’t you ask people to talk to you? Ask how they work – how they do things? Like being nosey around other people’s desks, that sort of thing? Tips, advice, ideas…? That could work.”
THE WRITING DESK | TRACE SWINDALE | WEB DESIGNER
Great writing must hit you right between eyes, punch you in the guts, turn your emotions on your head!
THE WRITING DESK | GILLIAN JONES | BRAND STORYTELLER
“You’re not going to be everyone’s cup of tea.”
THE WRITING DESK | JUSTINE KING | EDUCATION COORDINATOR FOR SHOW RACISM THE RED CARD
Favourite quote: “Know safely what the rules are, and then break them with joy” Neil Gaiman
THE WRITING DESK | LEIGH JAMES | FREELANCE CREATIVE COPYWRITER
Favourite quote: If you can’t explain it simply, you don’t understand it well enough.
Albert Einstein
THE WRITING DESK | JAMIE TAYLOR | CURATOR AND COPYWRITER EXTRAORDINAIRE
I weirdly don’t read a lot of fiction. I’m more likely to be pouring over a doorstep sized history book.
THE WRITING DESK | MARK HOOPER | Freelance Writer/editor/journalist
I hate overwriting. Take out any unnecessary words. It’s all about making the complex simple rather than vice versa.
THE WRITING DESK | GIADA NIZZOLI | WEBSITE COPYWRITER & BLOG WRITER
Excellent copy taps into a target audience’s pain points, worries, and ambitions.
THE WRITING DESK | SALLY FOX | COPYWRITER AND BRAND VOICE DEVELOPER
Once I let go of the idea that everything has to be perfect, I was able to enjoy the process
THE WRITING DESK | ED CALLOW | FREELANCE COPYWRITER
“Forget your idea of what ‘good writing’ looks like.”
THE WRITING DESK | KEITH NOBLE | DIRECTOR OF FOREPOINT LIMITED
Anyone can write, everyone can write. It just takes practice. Not everyone is going to be a published author.
Brand tone of voice
Pin down the messages that matter most. Then prepare to stand out from the crowd.
Copywriting & training
Tell us what you do and why we should care. Then help your teams to spread the word.