Copywriting & training

Tell us what you do and why we should care.
Then help your teams to spread the word.

Copywriting

Copy that can speak directly to your customers’ wants and needs will stop even the busiest prospect in their tracks.
Structure it well, and it will take them by the hand, walk them through your offer, and explain how their lives could be about to change for the better.

The foundation of your marketing and sales

Great copy works as hard on the page as your very best salesperson works face-to-face.

You know? The one who lives and breathes your business. Who understands your products and services. And who knows exactly how you solve each customer’s challenges.

They’re the one who can paint a picture of life after a sale in words so vivid that it makes your offer hard, if not impossible, for potential customers to resist.

Write like that person sells, and you turn assets like your website into a 24/7 sales engine, ready to meet and address your customers’ needs.

Why invest in a copywriter?

Effective copy translates even the most technical and industry-specific details of your business into language that’s easy to understand. It reassures prospective buyers that they’re in the right place. And it can tell your brand story in a way that resonates with your customers to build trust.

It also delivers serious ROI, because everyone in your business can lift and shift key sections across all your communications. Saving time, building a consistent voice, and positioning your brand exactly where you want it to sit in the marketplace.

How to make internal communications stick

Beyond Slack alerts, internal communications come in many different shapes and sizes, from online magazines to print campaigns. Whatever form they take, your copy must always be audience-obsessed. Think of all the demands on your potential audience’s attention. To cut through, your words need to be easy to read and impossible to ignore.

That means thinking about what will capture people’s attention, what value you can add, your readers’ reading age, and accessibility.

From stakeholder interviews, education pieces, and creative campaigns, internal comms are a powerful way to drive employee engagement and embed change within your organisation.

What makes a good case study?

How quickly do potential clients decide to work with you? How much research do they do before they pick up the phone? Case studies allow you to share the impact of your work with a clear outline of the results.

The copy AI can’t write

While AI can aggregate words to produce a first draft that banishes the blank page, it can’t credibly handle complex, or high-stakes writing. That’s because this type of work can be deeply personal and usually starts with a phone call, a conversation, and an agreed Q&A. It’s work that’s revised and edited, that needs to meet strict brand guidelines, and that typically goes through multiple rounds of stakeholder approvals.

Copywriting training

How to write in a tone of voice that’s not your own? How to write about the same subjects in fresh new ways to engage your customers? And how to write with greater confidence—and enthusiasm?

I create training sessions and design writing workshops to address your specific challenges, whether that’s a need to upskill existing skills, to learn how to write for a new medium, or to tell better brand stories.

The right words, the right results

We can revisit the fundamentals of great copy to reinvigorate even the most experienced marketing and comms teams. Or explore how to get the most from your AI tools and prompts.

Writing workshops can build your team culture, develop and embed your brand tone of voice, and build teams who can produce the great copy your business needs. So you get more confident writers and better results from your comms.

Helpful if there’s a disconnect between how the C-suite wants their messages to be heard, and the words your internal teams are producing. If something’s feeling ‘off’ but you can’t quite pinpoint what it is, it’s probably a combination of your messaging and your tone of voice.

Because it’s one thing, as a founder or manager, to understand your business in your head. It can be quite another to explain that to a marketing team in a way that makes them understand what you want to say – and how you want to say it. Giving them the confidence and the guardrails they need to do their job and make money for your business.

A training session on your brand voice can get everyone back on the same page and writing with enjoyment and confidence.

Bring your words to life

Whether you need to develop AI-ready brand guidelines, refresh the fundamentals of great copywriting, or introduce creative thinking into your organisation.